In a world with too many choices… and too little time, companies without highly engaged, devoted, and vocal customers won’t survive. Unfortunately, too many brand stewards (and subsequently their budgets) are seemingly addicted to certain marketing behaviors and woefully under-invest in some of the most impactful, yet least appreciated, marketing activities. All too often, vitally important consumer engagement strategies fall to other departments or disciplines, such as HR, Operations, or Merchandising. While other groups may be competent and well intentioned, they usually lack the skills, resources and funding found within the marketing group that would allow their brand to become truly remarkable.

I believe my super powers lie in my ability to give brands that same advantage.

That by helping my clients uncover their brand’s true essence—its source of strength—and using it as the foundation for an operating system that guides all decision making will enable them to not just survive, but to thrive!

Orders are accepted by email and invoices can be paid electronically.