FIX

Learn the techniques cult brands use to amass legions of loyal devotees.

Fix Book Cover

Fix: A New Prescription to Cure Disengaged Customers, Prospects or Staff.

In a world with too many choices… and too little time, companies without highly engaged, devoted, and vocal customers won’t survive. Unfortunately, too many brand stewards (and subsequently their budgets) are seemingly addicted to certain marketing behaviors and woefully under-invest in some of the most impactful, yet least appreciated, marketing activities. All too often, vitally important consumer engagement strategies fall to other departments or disciplines, such as HR, Operations, or Merchandising. While other groups may be competent and well intentioned, they usually lack the skills, resources and funding found within the marketing group that would allow their brand to become truly remarkable.

I believe my super powers lie in my ability to give brands that same advantage.

That by helping my clients uncover their brand’s true essence—its source of strength—and using it as the foundation for an operating system that guides all decision making will enable them to not just survive, but to thrive!

Fix Book Cover

Fix: A New Prescription to Cure Disengaged Customers, Prospects or Staff.

In a world with too many choices… and too little time, companies without highly engaged, devoted, and vocal customers won’t survive. Unfortunately, too many brand stewards (and subsequently their budgets) are seemingly addicted to certain marketing behaviors and woefully under-invest in some of the most impactful, yet least appreciated, marketing activities. All too often, vitally important consumer engagement strategies fall to other departments or disciplines, such as HR, Operations, or Merchandising. While other groups may be competent and well intentioned, they usually lack the skills, resources and funding found within the marketing group that would allow their brand to become truly remarkable.

I believe my super powers lie in my ability to give brands that same advantage.

That by helping my clients uncover their brand’s true essence—its source of strength—and using it as the foundation for an operating system that guides all decision making will enable them to not just survive, but to thrive!

Enlightening. Engaging. Inspiring.

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From the secrets of cult brand-building to the habits of highly resilient brands, book me for your next event.