My Perspective

Learn more about how I view the problems plaguing brands, and how we can work together to solve them.

I believe 3 things:

  • 1) Positioning is everything
  • 2) Brands and marketers should place more effort on customer advocacy than customer acquisition
  • 3) The overemphasis on marketing or business tactics that drive short-term results is highly addictive and ultimately lethal, if left unchecked.
Rob Howard speaking Ted Talk

Post Two

January 21, 2024

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Rob Howard

Post One

January 21, 2024

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sodales sapien egestas tincidunt volutpat. Mauris varius mi nec gravida ullamcorper. Quisque pretium gravida mi vel commodo. In vel semper diam, eu imperdiet ipsum. Mauris auctor neque vel mollis tristique. Quisque in tortor ac odio blandit rutrum. Praesent lacinia pharetra tempor.

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About Me

I help brand leaders replace short-term marketing addictions with long-term habits that heighten customer affinity and attachment, lowering acquisition and retention costs, and increasing profitability.

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