The Anatomy of Cult Brands
What do the world’s most beloved brands believe, and how do they behave, to allow them to significantly – and consistently – outperform their mediocre peers? Our speakers reveal the findings of his research, and present entertaining and educational examples of brand-building done so spectacularly well it results in cult-like followers

Does Your Brand Need an Intervention?
Is your brand sick? The problems plaguing most brands are the result of their overemphasis and over investment on strategies that drive short-term business results. This presentation teaches leadership teams how to self-identify the signs of a sick brand, and what to do about it.

How to Cultivate a Cult Brand Culture
The most celebrated and coveted brands all share one thing more than any other – their emphasis on culture. However, like customers, employees are more promiscuous than ever, and are making decisions about where they spend their workdays with a whole host of factors that HR professionals are unprepared to address. In this talk, learn the essential building blocks of a cult brand culture, and how leading brands invest in indoctrinating cult-like fanaticism from the inside out.

Custom Presentations
Interested in having me speak to your audience about a custom brand-related topic? Reach out and we can discuss!