Does Your Brand Need an Intervention?

Rob Howard,
Brand Rehabilitation Therapist

I take troubled brands from repulsive to resilient.

The road to brand resilience begins here.

01

Knowledge

Identify

I help brand leaders see their blind spots, and recognize things they couldn’t or wouldn’t before. This usually involves helping them identify bad habits or behaviours that are negatively impacting their brand and their business.

02

Prescription

Accept

I help brand leaders understand and consider their options. I provide the perspective to help them think through what “better” looks like, and to understand the implications change would have to their business, and ultimately accept the changes that need to be made.

03

Therapy

Overcome

I help brand leaders face and overcome the necessary changes through courage-building confidence and support as they replace bad habits with the new practices we’ve decided on together. This is the longer-term work that typically follows the diagnostic work that precedes it.

The courage to make tough decisions

The Confidence to Act on Them

I work with senior leadership teams to help in the prevention, treatment, or recovery from unsustainable business and marketing practices. I help healthy bands thrive, and help sherpa sick brands up the mountain path to the peak of wellness.

This often requires a level of cultural transformation, and the building of confidence and courage among leadership to abandon short-term thinking and commit to longer-term investments.

The courage to make tough decisions

The Confidence to Act on Them

This often requires a level of cultural transformation, and the building of confidence and courage among leadership to abandon short-term thinking and commit to longer-term investments.

Speaking, Events & Workshops

I believe that the problems plaguing most brands are the result of their overemphasis and over investment on strategies and tactics that drive short-term business results. This is often a cultural problem within the organization.

It’s also a problem in terms of how they view success.

Most brands focus on measuring the wrong indicators of success: Brand awareness, YOY sales revenue, or customer satisfaction, instead of more important metrics like customer lifetime value, customer advocacy, and brand attachment.

Is your brand struggling with challenges like these? Are you looking for an expert on topics like brand positioning and the principles of cult brand success? I‘m available to speak at meetings and conferences, on panels or podcasts.

Testimonials

Chris Kneeland, Cult Collective

“Rob Howard is the REAL DEAL. He is a RARE FIND. He’s got the experience, the curiosity, and charisma, the competence, the work ethic, and the character to add value to literally any organization. Rob has been foundational to my company’s success, and the success of dozens of clients he’s worked on. NOBODY UNDERSTANDS CUSTOMER ENGAGEMENT AND CULT BRAND PRINCIPLES BETTER THAN ROB. I literally can not say enough good things about Rob, and I can’t ALL CAPS enough keywords to elaborate on his awesomeness. HIRE HIM, learn from him, enjoy him, and let him help you and your organization reach its full potential.”

Vera Asanin, President & Editor-in-Chief, Your Workplace

“Rob made a big contribution to making Imagine Your Workplace Conference an outstanding success. Many of our attendees voted his Lightning Talk on band culture and employee engagement among the very best.”